Xiaomi officially enters the South Korean market, planning to open offline physical stores

Xiaomi officially enters the South Korean market, launching smartphones, televisions, robotic vacuum cleaners, and other products starting January 15. On the same day, Xiaomi's South Korea branch held its first press conference after the company's establishment at the Four Seasons Hotel in the Jongno District of Seoul, introducing Xiaomi's business development plans in South Korea. Xiaomi Korea will initially focus on the online market, launching five products sequentially from now until early February, including smartphones, televisions, wearable products, power banks, and robotic vacuum cleaners, followed by the opening of offline physical stores. Additionally, Xiaomi has not yet announced plans to launch its electric vehicles in South Korea. Jony Wu, head of Xiaomi Korea, stated that from a strategic perspective, the company will focus on the Chinese electric vehicle market for the next three years