Understanding the Market | ALI PICTURES rises over 3%, Spring Festival box office hits a new high, and Nezha 2 figurine crowdfunding on Alibaba's platform exceeds 10 million yuan
ALI PICTURES' stock price rose by more than 3%, with an increase of 3.26% as of the time of writing, priced at HKD 0.475, with a transaction volume of HKD 29.1076 million. According to data from Maoyan Professional Edition, the movie "Ne Zha" has surpassed 5.776 billion yuan at the box office, becoming the box office champion in Chinese film history. The crowdfunding amount for the peripheral products of "Ne Zha" launched by the platform under Alibaba Fish has exceeded 15 million yuan, demonstrating the market potential of the big IP era
According to Zhitong Finance APP, ALI PICTURES (01060) rose over 3%, up 3.26% to HKD 0.475 as of the time of writing, with a transaction volume of HKD 29.1076 million.
In terms of news, according to data from Maoyan Professional Edition, as of February 6th, 13:27, the movie "Ne Zha" has surpassed a cumulative box office of 5.776 billion yuan, topping the box office chart in Chinese film history. It is worth mentioning that the entertainment e-commerce platform ZaoDianXinHuo under Alibaba Pictures launched official merchandise (including crowdfunding and pre-sale) simultaneously with the movie "Ne Zha." Previously, FunCrazy × "Ne Zha" had launched a crowdfunding campaign for figurines, covering popular characters such as Ne Zha, Ao Bing, Ao Guang, and Ling Zhu version Ne Zha.
As of the morning of February 6th, the real-time crowdfunding amount has exceeded 15 million yuan. Among them, the sales of Ao Guang figurines have surpassed 10,000 units, and the first batch of crowdfunding for 368 yuan, 560 yuan, and 1938 yuan tiers including Ao Guang has sold out quickly. It is reported that Alibaba Fish is the IP licensing agency platform under Alibaba Pictures. Everbright Securities believes that Alibaba Fish is expected to benefit from the expansion of IP territories by companies like Blu-ray and the growth in sales of related licensed IP products. Ping An Securities stated that China's film industry is entering the era of major IPs. This year's Spring Festival box office and audience numbers have reached historical highs, driven by the emergence of major IP films
