KEEP announced that All in AI has quietly launched multiple AI applications overseas

Zhitong
2025.02.06 08:53
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Keep founder Wang Ning announced in an all-staff letter that the company will fully invest in AI over the next 10 years, focusing on four directions: AI-generated online fitness, data-driven hardware ecosystem, expanding brand multi-scenario applications, and global layout. In 2024, Keep has launched several AI applications overseas, including FitPulse, Gogogola, and CalCut, to meet different user needs. FitPulse provides personalized training plans for fitness enthusiasts in Europe and America, while CalCut helps users track their dietary data. Keep will accelerate the commercialization process of overseas applications and further expand the AI application landscape

According to Zhitong Finance APP, recently, Wang Ning, the founder of KEEP (03650), released a letter to all employees, commemorating the 10th anniversary of KEEP and announcing that the company will go all in on AI for the next decade. In the letter, he clearly stated that the focus will be on four directions: All in AI, leveraging ten years of accumulated sports data to transition online fitness from recommendation to generation, continuously leading the sports technology industry; developing a hardware ecosystem centered around data; bringing the KEEP brand into multiple sports scenarios; and expanding the global footprint.

It is noteworthy that in 2024, KEEP has quietly launched several AI applications overseas, including Fitpluse, Gogogola, and CalCut, to serve users with different segmented needs in the sports field.

FitPulse is a fitness tool product that features 100% AIGC content, primarily serving fitness enthusiasts in Europe and America. It combines sports knowledge and user exercise data to generate personalized training plans and exercise courses for users through GPT and Claude. Calcut, on the other hand, is a health diet recording and management tool that helps users record food calories and nutrient data through photo and voice search, providing users with a 100% AIGC diet plan. In the future, KEEP will further consider accelerating the commercialization process of overseas applications.

Meanwhile, the KEEP APP is also further expanding the landscape of AI applications. As a major data asset holder in the vertical field of sports and fitness, KEEP has gradually explored a unique positioning for sports intelligence in the AI technology revolution. Firstly, by generating courses through AIGC, assisting UGC creation, improving efficiency and quality, and solidifying the content ecosystem; secondly, by integrating AI into the mature sports health ecosystem, providing users with more accurate and convenient AI applications in interactions, lowering the threshold for sports and AI usage, and enhancing service experience.

At the 2024 Spring Sound Conference, with the release of the APP 8.0 version, KEEP co-founder Peng Wei revealed that KEEP will continue to invest in AI resources, increase the application ratio, and enhance course and exercise data analysis, improving AI content understanding and optimizing recommendation algorithms to more efficiently provide quality services to users. It is reported that in 2025, KEEP will once again upgrade the App 8.0 version, launching a beta version with AI Coach in April, and later releasing a new 9.0 AI version, fully committed to creating an AI Coach in the intelligent era, driven by large models like DeepSeek

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