Enjoying lanterns, enjoying the moon, enjoying "intangible cultural heritage" TONGCHENGTRAVEL 2025 Lantern Festival map unveiled

According to the Zhitong Finance APP, the Lantern Festival in 2025 is approaching, and traditional cultural feasts centered around intangible cultural heritage lantern displays are being held across the country. On February 10th, TONGCHENGTRAVEL (00780) released the "2025 Lantern Festival Intangible Cultural Heritage Lantern Viewing Map," showcasing unique cultural charm of intangible heritage lanterns lighting up the Lantern Festival night from the ice city in the north to the flower city in the south, and from ancient cities in the west to coastal areas in the east. Data from TONGCHENGTRAVEL shows that the top 10 popular cities for lantern displays this year are: Shenyang ranked first, followed by Nanning and Zhenjiang, with Chengdu, Guangzhou, Kaifeng, Suzhou, Shanghai, Nanjing, and Hangzhou following closely.

Northern and Southern Lanterns Compete in Splendor

During the Lantern Festival, lanterns from the north and south shine together. Data from TONGCHENGTRAVEL indicates that Shenyang has become the "dark horse" for lantern viewing this year, with the highest number of tourist bookings. It is reported that Shenyang has six major spots hosting lantern displays, including: Qipanshan Guandong Film City, Bitang Park in Huanggu District, Goethe Cup World Football Park, Fangcheng, Shenyang International Exhibition Center, and Shenyang Daliao Shengshi Commercial Street on Chaoyang Road in Kangping County. Harbin combines ice sculpture art with lantern craftsmanship to create the "Ice and Snow Lantern World," attracting a large number of southern tourists with its unique ice and snow lanterns; while Changchun has launched the "Snow Reflecting Lanterns" theme park, integrating Northeast folk customs into the lantern display design, allowing visitors to experience local customs while enjoying the lanterns.

The lantern festival in the water towns of Jiangnan is full of poetic charm. The West Lake Lantern Festival in Hangzhou, Zhejiang Province, features the theme "Ink Wash Jiangnan," perfectly blending lanterns with the landscape; Wuzhen has launched the "Water Town Night Banquet," where visitors can take a boat to enjoy the lanterns and experience the unique charm of the water town during the Lantern Festival. Additionally, the "Tianfu Lantern Festival" in Chengdu, Sichuan Province, incorporates intangible cultural heritage elements such as Sichuan opera face-changing and Shu embroidery into lantern designs; the "Naxi Lantern Festival" in Lijiang Ancient City, Yunnan, showcases the mysterious charm of Dongba culture; the Yuyuan Lantern Festival in Shanghai integrates modern design elements; and various forms of lantern viewing projects are being held in Beijing, Tianjin, Guangdong, Fujian, Quanzhou, Qingdao, and other places.

A relevant person in charge of the TONGCHENG Research Institute stated that Shenyang is more attractive due to its prices and hotel bookings, and visitors can experience the local customs of Northeast China, making it the top choice for tourists; Nanning in Guangxi attracts visitors due to its suitable temperatures and local charm; while Zhenjiang in Jiangsu is known for its "a city of mountains and waters, half of a Jiangnan epic," allowing tourists to experience Jiangnan charm while enjoying the lanterns.

When Intangible Cultural Heritage Lanterns Meet AR During the Lantern Festival in 2025, traditional intangible cultural heritage lanterns combined with modern high-tech technology became a popular attraction for tourists.

The Zigong Lantern Festival in Sichuan Province is renowned for its grand scenes, ingenious designs, and exquisite craftsmanship. It is a national-level intangible cultural heritage that attracts a large number of visitors every year during the Lantern Festival. This year, the Zigong Lantern Festival brought the thousand-year-old colorful lanterns to life through an intelligent control system. Tourists can use AR technology to travel through time and experience the grandeur of ancient lantern festivals. The masters of the Zigong colorful lantern intangible cultural heritage inheritance stated that modern technology makes traditional lanterns more vivid, preserving the essence of traditional craftsmanship while endowing it with new contemporary significance.

As the only large-scale comprehensive lantern festival in China that integrates lantern exhibitions, lantern fairs, and lantern markets, the Qinhuai Lantern Festival is also the longest-running, most participated, and largest folk lantern festival in China. This year, during the Lantern Festival, the Qinhuai Lantern Festival in Nanjing, Jiangsu Province, used holographic projection technology to recreate the magnificent scene of "Ten Miles of Qinhuai Lanterns Brightly Lit." Meanwhile, the Suzhou Garden Lantern Festival transformed classical gardens into a dreamy wonderland through light and shadow art.

In addition to reigniting the intangible cultural heritage lantern festival with high technology, immersive experiences remain the highlight of this year's intangible cultural heritage travel. The Xi'an Datang Ever Bright City created a "Dream Back to Chang'an" themed lantern festival, where tourists dressed in Hanfu, holding intangible cultural heritage lanterns, participated in ancient-style markets and lantern riddle guessing activities, as if they had traveled back a thousand years.

A relevant person in charge of the TONGCHENGTRAVEL Research Institute stated that this year during the Lantern Festival, various regions launched special routes such as "Lanterns + Cultural Experience," "Lanterns + Food," and "Lanterns + Homestays." The deep integration of intangible cultural heritage lanterns with tourism scenes not only extends the stay time of tourists but also boosts surrounding accommodation demand, revitalizing the nighttime economy through intangible cultural heritage lanterns