Can't hold on! Starbucks suddenly announces "February 12 price increase" for in-store refill to 50% off

Starbucks can't hold on anymore! The chain coffee "Starbucks Coffee" announced on its official fan page at 0:00 on February 11 that starting from February 12, 2025, some products will see a slight price adjustment, and the in-store refill discount will change from the original 30% off to 50% off. With the news of the price increase, fans have commented, "I've never seen a price drop even when raw material prices fall," and "Now it's all about 'announcing today and raising prices tomorrow,' huh?"

In its announcement, Starbucks stated, "Due to the impact of abnormal weather and international situations on raw materials, to reflect the cost of some raw materials, Starbucks will slightly adjust the prices of some products starting from February 12, 2025." However, the announcement did not specify which items would see price increases or by how much, and further details will be announced later. In the past, in 2017, Starbucks raised the prices of 29 beverage items, with an average increase of 5 to 20 yuan.

To serve customers, Starbucks previously offered a "refill discount program." Consumers could enjoy a 30% off discount on a refill once on the same day at the original store with the receipt of any full-priced beverage purchased. In addition to raising beverage prices, Starbucks also announced that "starting from February 12, all in-store refills for all beverages will be adjusted to a 50% off discount," which can be considered a small benefit for those who frequently use the refill program.

Starbucks will raise product prices starting from February 12. European News Agency