The highly anticipated Galaxy S25 flagship series is experiencing a surge in pre-order popularity for the New Year

money.udn.com
2025.02.11 06:13
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Samsung launched the all-new Galaxy S25 flagship series, emphasizing breakthroughs in AI technology for communication, productivity, entertainment, and creativity. Pre-orders opened on the 4th and received enthusiastic attention, with early bird pre-orders prioritized for pickup on the 11th. Consumers showed strong interest in the AI upgrades of the S25 Ultra, particularly the Gemini Live feature developed in collaboration with Google. Pre-order performance exceeded expectations, and it is anticipated to drive growth in Taiwan's AI smartphone market in 2025. The 1TB version of the S25 Ultra sold out within an hour of opening pre-orders, with the titanium blue color being the most popular

Samsung launched the new Galaxy S25 flagship series, emphasizing that Galaxy AI brings more technological breakthroughs in communication, productivity, entertainment, and creativity, with hardware specifications upgraded simultaneously. Pre-orders will open on the 4th and have already attracted attention across various channels. On the 11th, early bird pre-order customers will have priority for pickup, celebrating the grand opening of the Breeze Nanshan flagship experience store with multiple promotional offers, drawing many fans to line up early.

The first customer was Mr. Xu from Xinzhuang, who pre-ordered the S25 Ultra 16GB+1TB in titanium black. He stated that he is currently using the S24 Ultra, and the AI upgrades in the S25 flagship series are very appealing to him, such as the Gemini Live developed in deep collaboration between Samsung and Google, which can recognize photos and provide relevant in-depth suggestions, leading him to decide to make the purchase. Additionally, he was very happy to receive a special offer to purchase a Bespoke AI smart heat pump washing machine for just 1 yuan, expressing excitement about experiencing the Samsung ecosystem.

Chen Qimeng, General Manager of the Mobile Communications Division at Taiwan Samsung Electronics, stated that the Galaxy S25 flagship series features more seamless, intuitive, and user-friendly AI technology, making the phone not just a communication tool but also an AI companion in daily life. He thanked the fans for their support, noting that the pre-orders for the Galaxy S25 flagship series exceeded expectations. Looking ahead to 2025, he believes that the Galaxy S25 flagship series will continue to invigorate the mobile communications market in Taiwan, aiming for a 20% growth compared to the previous generation and becoming a key driver for the increase in AI smartphone penetration in Taiwan.

Observing the pre-order performance of the Samsung Smart Store and Samsung Mall in Taiwan, the Galaxy S25 Ultra remains the top choice among consumers, accounting for about 80% of sales, demonstrating the market's strong demand for top specifications and exquisite craftsmanship. The Galaxy S25 Ultra's ultra-large capacity 1TB version has upgraded RAM to 16GB, selling out completely within one hour of opening pre-orders.

Further observing color preferences, the Galaxy S25 Ultra in "Titanium Sky Blue" is the most favored, accounting for 40% of sales; the Galaxy S25+ and Galaxy S25 are primarily chosen in the stylish and eye-catching "Ice Blue," making up over 30%; "Deep Sea Blue" closely follows with nearly 30%. The exclusive limited colors launched in the Samsung Mall also attracted considerable attention, with the Galaxy S25 Ultra in "Titanium Black" being the most favored by consumers, while the Galaxy S25+ and Galaxy S25 were most commonly chosen in "Shimmering Gold."

To welcome the official launch of the new devices, Taiwan Samsung is offering a series of purchase incentives. From February 14 to March 31, consumers purchasing the Galaxy S25 flagship series across all channels can receive up to 4,000 yuan in shopping credits and a 1,500 yuan Galaxy Store gift card among other valuable gifts. Additionally, all Samsung Smart Stores and Samsung Mall across Taiwan are offering rich purchase incentives