Taobao's physical store opened yesterday. SINO LAND's Cai Bilin: It is expected to drive foot traffic and consumption in the mall
Hong Kong's first PapaHome physical store for Taobao furniture opened in China Hong Kong City under SINO LAND, with a store area of over 25,000 square feet, becoming one of the largest tenants in the mall. Joseph Tsai of SINO LAND stated that this store will drive foot traffic and consumption in the mall. To celebrate the opening, China Hong Kong City will hold a "Magic Hour Live House" concert and launch the "Beautiful Hong Kong, Beautiful Us" photo installation. PapaHome offers over 10,000 high-cost-performance furniture items, and its partner Taobao Hong Kong aims to provide customers with more quality home choices
The first "PapaHome Taobao Furniture Physical Store" in Hong Kong, a collaboration between the local one-stop home repair platform Papabo and Taobao, opened yesterday at China Hong Kong City in Tsim Sha Tsui, under SINO LAND. The store covers over 25,000 square feet, making it one of the largest tenants in the mall. Joseph Tsai, Director of Asset Management at SINO LAND, expressed that the group is very pleased that Papabo chose China Hong Kong City for its first physical store in Hong Kong in collaboration with Taobao China Hong Kong Station. The store is a focal point on the same level as the Hong Kong He Wei Dao Memorial Hall in China Hong Kong City. With the synergy of the two major brands and a series of exciting activities launched by the mall, it will further drive foot traffic and promote consumption.
To celebrate the opening of the new store, China Hong Kong City will hold the "Magic Hour Live House" music concert at the Dolphin Pool Platform Garden from now until April 26 on weekends, inviting several emerging artists and popular young singers, groups, and bands to perform. In addition, the Dolphin Pool Platform Garden at China Hong Kong City has also specially created eight new photo-taking installations under the theme "Beautiful Hong Kong, Beautiful Us."
The group also stated that the PapaHome Taobao Furniture Physical Store offers customers over 10,000 cost-effective and uniquely designed furniture products. Within the 25,000 square feet space, it includes living room, dining room, and bedroom furniture, as well as full-house customization and various renovation materials, gathering over 100 quality Taobao merchants. Huang Dahao, co-founder and CEO of PapaHome Taobao Furniture Physical Store, expressed his happiness in partnering with Taobao Hong Kong Station and hopes that through this collaboration, they can bring more convenience and quality home goods options to customers in Hong Kong