Thanks to user growth and improved monetization capabilities, BOSS ZHIPIN achieved both revenue and profit growth for the full year and Q4.
On Tuesday, March 11, BOSS ZHIPIN released its financial report for the fourth quarter and the full year of 2024.
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1) Key Financial Data
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Revenue: The company's revenue for the fourth quarter was RMB 1.824 billion, a year-on-year increase of 15.4%; the full-year revenue was RMB 7.356 billion, a year-on-year increase of 23.6%;
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Profit: The net profit for the fourth quarter was RMB 444 million, a year-on-year increase of 34.1%; the full-year net profit was RMB 1.567 billion, a year-on-year increase of 42.6%. Under non-GAAP, the company's adjusted net profit for the full year reached RMB 2.710 billion, a year-on-year increase of 25.7%.
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Sales and Marketing Expenses: Due to a decrease in advertising and marketing expenses, marketing expenses for the fourth quarter decreased by 1.7% year-on-year to RMB 426 million.
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In terms of average monthly active users, the average monthly active users (MAU) for the fourth quarter of 2024 was 52.7 million, an increase of 27.9% compared to 41.2 million in the same period of 2020. The average monthly active users (MAU) for the full year of 2024 was 53 million, a year-on-year increase of 25.3%.
The financial report also showed that mainly due to the growth of paid enterprise users, the revenue from online recruitment services from corporate clients in the fourth quarter was RMB 1.8041 billion, a year-on-year increase of 15.2%. Additionally, thanks to the expansion of the user base, revenue from other services (mainly including paid value-added services provided to job seekers) in the fourth quarter was RMB 19.5 million, a year-on-year increase of 44.4%.
BOSS ZHIPIN founder, chairman, and CEO Zhao Peng stated:
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“Our user-centric growth strategy has driven structural business progress, achieving dual improvements in revenue and profitability. By integrating our proprietary model 'Nanbeige', the first large language model dedicated to recruitment, and the deployment of DeepSeek, we have successfully launched a series of AI products and solutions, including AI agents, for job seekers and recruiters.”
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Chief Financial Officer Mr. Zhang Yu stated, “We are pleased to achieve robust financial performance. Notably, our adjusted operating profit margin reached a new high of 31.5%, thanks to our effective business model and strong operating leverage brought about by improved marketing and operational efficiency.”
After the data was released, BOSS ZHIPIN's stock rose 6.43% to $18.53 per share in early trading on the US stock market.
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02076

Mainly benefiting from the growth of paid enterprise users, the revenue from online recruitment services for corporate clients in the fourth quarter was 1.8041 billion yuan, a year-on-year increase of 15.2%. The average monthly active users (MAU) for the fourth quarter of 2024 was 52.7 million, an increase of 27.9% compared to 41.2 million in the same period of 2020

- BOSS Zhipin reported strong financial results for Q4 and the full year 2024, driven by user growth and improved monetization.  
- Q4 revenue reached 1.824 billion yuan, a 15.4% year-on-year increase, while annual revenue was 7.356 billion yuan, up 23.6%.  
- The company also saw a rise in net profit, with Q4 net profit at 444 million yuan, a 34.1% increase, and a 42.6% increase for the full year, leading to a 6.43% stock price rise in early trading.

Wallstreetcn

Kanzhun

BOSS ZHIPIN-W

Strong growth in paid enterprise users! Kanzhun's Q4 profit increased by 34.1% year-on-year, with a rise of over 6% in early trading on the US stock market | Earnings report insights