In the first quarter, BAIOO's active accounts reached 6.5 million, a year-on-year increase of 10.2%

According to the announcement from BAIOO Family Interactive (02100), in the first quarter of 2025, the company's quarterly active accounts reached 6.5 million, representing a 3.2% increase compared to the previous quarter and a 10.2% increase year-on-year compared to the same quarter in 2024. The quarterly paying accounts stood at 900,000, marking a 12.5% increase from the previous quarter, while remaining flat compared to the same quarter in 2024. The year-on-year and quarter-on-quarter increases in quarterly active accounts, as well as the quarter-on-quarter increase in quarterly paying accounts, are primarily attributed to the excellent operation of existing games, which are well-loved and recognized by users, along with high user engagement.

The average revenue per quarterly paying account was RMB 177.0, reflecting a 10.5% increase from the previous quarter and a 4.1% increase year-on-year compared to the same quarter in 2024. The increases both quarter-on-quarter and year-on-year are mainly due to the company's continuous content innovation and optimization of user experience in existing games, the introduction of diverse game content and differentiated gameplay, as well as refined operations to meet user needs, which has led to a sustained increase in users' willingness to pay.

In the first quarter of 2025, BAIOO will continue to adhere to a user-centric research and development philosophy, uphold a refined long-cycle operation strategy for intellectual property (IP), maintain high-quality content iteration, and actively explore innovative business models. The company's core game products are operating stably and excellently, with self-developed classic IPs "Aoki Legend" and "Obi Island" demonstrating strong vitality. The "Aoki Legend" web game, which has been operating for over 13 years, continues to maintain stable activity. The "Aoki Legend" mobile game, launched four years ago, introduced the 2025 New Year version "Hero's Elegy," featuring new characters and cross-year activities, receiving enthusiastic user feedback and strong willingness to pay. On February 21, 2025, a collaboration with the well-known IP "Milk Dragon" was launched, introducing collaborative skins and cute pets, maintaining high popularity and significantly boosting community engagement. The mobile game "Obi Island: Dreamland" collaborated with artist Er Li Li's IP "Miss Daydream," artist Shang Wen's IP "Starbliss," four major trendy emoji IPs, and the trendy toy brand SUSUMI (Phase II collaboration), launching high-quality fashion and lighter gameplay, continuously gaining player favor. The "Ola Star" web game, which has been operating for over 14 years, and the "Ola Star" mobile game, which has been online for five years, collaborated with the intangible cultural heritage "Xiangyun Silk," inheriting the beauty of intangible heritage and being well-received by users.

Looking ahead, BAIOO will continue to focus on advantageous niche markets, with classic IP renewal as the core and differentiated innovation as the breakthrough point, gradually building a rich product matrix to more efficiently meet high-quality and diversified user needs, continuously enhancing the company's competitive advantage in niche markets. At the same time, the company will also continue to adhere to a user-first research and development philosophy and a refined long-term operation strategy for IP, combining ongoing technological upgrades and content creation to continuously improve efficiency, strengthen independent game development, and invest in and apply cutting-edge technologies. Additionally, BAIOO will actively seize domestic market opportunities while continuously advancing its overseas market layout, accelerating its globalization efforts