Fliggy: Customized travel bookings for the "May Day" holiday increased by over 80%, with traditional destination customized travel surging over 3 times

Today, Fliggy released the "2025 May Day Holiday Travel Report." As of May 5th, the per capita travel spending has significantly increased compared to last year's May Day holiday. From the booking trends, the tendency for extended holidays or "taking 4 days off and 11 days off" is more pronounced than last year, with the peak return period delayed and the overall travel duration lengthened year-on-year. Fliggy's data also shows that the growth of mid-to-high-end quality consumption is steady, with bookings for high-star hotels directly operated by Fliggy increasing by over 20% year-on-year from last year's high base; in terms of outbound travel, the per capita booking volume has greatly increased compared to last year, continuing the same trend as last year's May Day, indicating that consumers prefer to travel deeper and have richer experiences in one trip. Additionally, the booking volume for customized travel has surged by over 80% year-on-year, particularly prominent in traditional destinations with abundant tourism resources such as Beijing, Tibet, Shaanxi, Xinjiang, and Sichuan, where the average booking volume for related products has increased by over 300% compared to last year, with small group customized tours for 5-10 people being especially popular