Sensor Tower: In April, a total of 33 Chinese manufacturers made it to the global mobile game publisher revenue list TOP100, collectively earning 2 billion USD

Zhitong
2025.05.07 03:01
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In April 2025, 33 Chinese companies made it to the global mobile game publisher revenue list TOP 100, with a total revenue of 2 billion USD, accounting for 38.4% of the global TOP 100 mobile game publisher revenue. Tencent, DianDian Interactive, NetEase, miHoYo, and Lemon Microfun ranked in the top five. Notably, the revenue of "Honor of Kings" increased by 71%, reclaiming the top spot in global mobile game revenue. DianDian Interactive's "Kingshot" saw a revenue surge of 209%, while miHoYo's "Honkai: Star Rail" experienced a revenue spike of 192%

According to the Zhitong Finance APP, the Sensor Tower store intelligence platform shows that in April 2025, a total of 33 Chinese manufacturers made it to the global mobile game publisher revenue list TOP 100, collectively earning $2 billion, accounting for 38.4% of the revenue of the global TOP 100 mobile game publishers during this period. Tencent (00700), DianDian Interactive, NetEase (09999), miHoYo, and Lemon WeiQu continue to occupy the top 5 positions in the revenue list of Chinese mobile game publishers.

In April, the global revenue of "Honor of Kings" surged by 71%, reclaiming the top spot in the global mobile game revenue list, driving Tencent's (00700) mobile game revenue up by 10%, firmly maintaining its position as the champion of the Chinese mobile game publisher revenue list. The growth of this game is attributed to various content updates, including the launch of the new S39 season, collaborations with IPs such as B.Duck and Sanrio, as well as the "5.5 Blackout Festival" and the release of multiple new skins.

DianDian Interactive's 4X strategy mobile game "Kingshot" has seen continuous high-speed revenue growth since its launch in late February, with a staggering increase of 209% in April, becoming a new growth point following the hit mobile game "Whiteout Survival," driving the publisher's revenue up by 5% this period, securing the runner-up position in the revenue list.

In April, miHoYo's "Honkai: Star Rail" celebrated its 2nd anniversary, with the new 3.2 version "Flowers in the Sleepy Land" and new characters such as "Xia Die" and "That Moment in Summer" officially launched. From April 9 to 11, the game topped the global mobile game bestseller list for consecutive days, with revenue surging by 192%, claiming the championship in the overseas mobile game revenue list, leading to a 51% increase in publisher revenue, maintaining the 5th position on the list.

Driven by the growth of its mobile games "Dark War Survival" and "Last Z: Survival Shooter," Florere Game's revenue continued to rise by 21% in May, advancing one position to 9th place in the revenue list.

Youxing Network's mobile games "Blue Archive," "Mahjong Soul," and "Arknights" saw revenue growth of 110%, 458%, and 69% respectively in April, resulting in a 91% surge in publisher revenue, significantly advancing 11 positions to 11th place in the revenue list. From April 22 to 24, "Blue Archive," "Mahjong Soul," and "Arknights" topped the Japanese iOS bestseller list in succession due to special events in the Japanese server "Highlander Train Explosion Incident ~ And then the train disappeared ~," the collaboration with the theatrical version of "Fate/stay night [Heaven's Feel]," and the major update "Those Who Open the Curtain," showcasing Youxing Network's outstanding publishing and operational capabilities.

Thanks to the outstanding performance of its two new games "Endless Journey: Scroll World" and "Raising Godkkaebi" (Korean: 갓깨비 키우기), Joy Net Games' revenue increased by 24% in April, ranking 22nd on the list "Endless Journey: Painting the World" is a fantasy adventure idle RPG mobile game launched in late March. Its lightweight gameplay and exquisite art style have been well received by players, making it into the top ten of the mobile game revenue list for China, Taiwan, Hong Kong, and Macau in April, with revenue doubling in April.

"Raising Godkkaebi" is another masterpiece from Joy Net Games following "Mushroom Hero Legend." This game is set against the backdrop of mysterious Eastern mythology and integrates various gameplay elements such as nurturing and idling. After its launch on April 17, it quickly topped the download charts for mobile games on the Korean App Store and Google Play, becoming the runner-up in mobile game downloads in Korea for the month.

Outside the rankings, the Chinese mobile game publishers that made it into the global revenue TOP 100 include: Youka Network, HaoPlay, and Yishijie, totaling 33 companies.

China App Store Mobile Game Revenue TOP 20

In this issue, Tencent's "Honor of Kings," "Delta Force," "Naruto," and "NBA All-Star" have shown impressive growth.

In April, "Honor of Kings" launched collaborations with B.Duck and Sanrio, while also kicking off the "King's 55 Blackout Festival" and releasing a series of new skins. The game topped the revenue growth chart with a 64% increase in revenue, maintaining its position as the champion of the China App Store mobile game revenue list.

In mid-April, Tencent's "Delta Force" launched a new season called "Child of the Night," and the introduction of new weapons immediately boosted the game's daily revenue to a historical high, with April revenue surging by 115%, breaking records and returning to the 11th position on the revenue list.

Tencent's "Naruto" launched a wandering samurai theme in April, with Uchiha Obito's "Wandering Ronin" officially debuting on April 25. With unique skills like "Moment" and high mobility, he became a favorite new ninja among players. On that day, the game's revenue reached its peak since its launch in January 2016, with April revenue surging by 91%, rising to the 12th position on the revenue list.

In late March, Tencent and the 2K team jointly launched the official NBA competitive basketball mobile game "NBA All-Star," which immediately topped the overall iOS bestseller list in China, ranking 15th in this revenue list. The game utilizes advanced motion capture technology and the new 2K engine to successfully replicate the core operations of the 2K series on mobile, providing players with an immersive NBA court experience.