Li Xiang talks about "painful memories": black public relations said Li Auto was going bankrupt, losing nearly 2 billion in one quarter

Zhitong
2025.05.07 13:42

Tonight on the program "Li Auto A Talk Season 2," Li Xiang, CEO of Li Auto, spoke about his painful memories, stating: "There were too many. Just after experiencing the happiness of Li Auto L9, the negative public relations across the internet claimed that Li Auto was going bankrupt. In that quarter, we lost nearly 2 billion, which was the largest loss we had ever faced. Suddenly falling from the peak to the bottom, the benefit, as I mentioned, is that we recognized many inadequacies, and we went to fill in many capabilities. But precisely because of this incident, our adjustments led to nearly threefold growth in 2023, achieving direct revenue of 120 billion."

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