Apple said to be developing new chips for smart glasses, Macs, and more
Apple is developing new chips for smart glasses, Macs, and AI servers, inspired by the Apple Watch's low-power processors. The company aims for mass production with TSMC by late 2026 or 2027. CEO Tim Cook is focused on competing with Meta in the glasses market, where Meta has sold around 2 million pairs of Ray-Ban Metas since 2023. Apple is exploring non-AR glasses that utilize cameras and AI for user assistance, with a processor designed to manage these components efficiently without excessive battery drain.
Apple is reportedly developing new chips to drive smart glasses similar to Meta’s Ray-Ban Meta as well as more powerful Macs and AI servers.
Bloomberg’s Mark Gurman notes that one of the chips is inspired by the Apple Watch’s low-power processors. Apple aims to put these chips into mass production with TSMC by the end of next year or 2027, according to the report.
Glasses are a big focus. Bloomberg has previously reported that Apple CEO Tim Cook is determined to beat Meta in the glasses market, where the latter has seen success in recent years. Since 2023, Meta has sold around 2 million pairs of Ray-Ban Metas.
According to Bloomberg, Apple is currently exploring non-AR glasses that use cameras to scan the surrounding environment and rely on AI to assist users. One of the processors under development will be able to control these cameras and other components without draining too much battery, per the report.
