Understanding the Market | SMOORE INTL is up nearly 7%, the trend of increasing penetration rate of new tobacco products overseas remains evident, and the company is expected to benefit significantly

Zhitong
2025.05.13 03:19
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SMOORE INTL is currently up nearly 7%, as of the time of writing, up 6.6%, priced at HKD 15.18, with a transaction volume of HKD 394 million. Guojin Securities released a research report stating that, summarizing the performance of the overseas new tobacco market in 2024, the trend of increasing penetration of overseas new tobacco remains evident, and the new tobacco business continues to be an important growth point for major players to achieve long-term performance growth. Overall, SMOORE INTL is highly recommended for attention, as it is a leading company in the global e-cigarette OEM market, deeply tied to BAT and NJOY. With the significant expansion of the compliant market size for vaporized e-cigarettes and BAT's continued investment in HNB, the company is expected to benefit significantly. First Shanghai previously pointed out that SMOORE INTL's GloHilo, a heated non-combustible (HNB) product supplied to British American Tobacco, received positive feedback during its trial sales, with an improved user experience and taste compared to existing mainstream products. According to strategic planning, this product will fully enter core markets by 2025 and is expected to bring sustained profit growth to the company starting in the second half of 2025. By 2026, with the increase in market penetration and expansion of the customer base, the HNB business is expected to demonstrate strong development momentum and profit potential

According to Zhitong Finance APP, SMOORE INTL (06969) is currently up nearly 7%, as of the time of writing, it has risen by 6.6%, priced at HKD 15.18, with a transaction volume of HKD 394 million.

Guojin Securities released a research report stating that summarizing the performance of the overseas new tobacco market in 2024, the trend of increasing penetration rate of overseas new tobacco remains evident, and the new tobacco business is still an important focus for major players to achieve long-term performance growth. Overall, SMOORE INTL is highly recommended for attention, as it is a leading company in the global e-cigarette OEM market, deeply bound with BAT and NJOY. With the significant expansion of the compliant market size for vaporized e-cigarettes and BAT's continued investment in HNB, the company is expected to benefit significantly.

First Shanghai previously pointed out that SMOORE INTL received positive feedback from the trial sales of the heated non-combustible (HNB) product GloHilo supplied by British American Tobacco, with improved user experience and taste compared to existing mainstream products. According to strategic planning, this product will fully enter core markets by 2025 and is expected to bring continuous profit growth to the company starting in the second half of 2025. It is anticipated that by 2026, with the increase in market penetration and expansion of the customer base, the HNB business will demonstrate strong development momentum and profit potential

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