ZA Insurance supports the 2025 West Lake Half Marathon with a protection amount of 9 billion for runners

Zhitong Finance APP learned that on the morning of May 25, the 2025 West Lake Half Marathon gun went off to start the race. The inaugural West Lake Half Marathon this year has been certified as an A1 event by the Chinese Athletics Association. To enrich the runner experience, this year's course design is ingeniously crafted, spanning the West Lake Scenic Area and connecting famous attractions such as Broken Bridge Residual Snow, Pinghu Qiu Yue, Nanping Evening Bell, and Leifeng Sunset, allowing participants to enjoy the beautiful scenery of "paradise on earth" while running.

As the official sponsor of the 2025 West Lake Half Marathon, ZhongAn Insurance (06060) provides heartfelt services throughout the event, helping runners run without worries. It is reported that ZhongAn Insurance provides a total insurance coverage of 9 billion yuan for the 2025 West Lake Half Marathon, covering personal accident insurance, public liability insurance, and accidental medical insurance, ensuring all runners and event staff are protected for the smooth conduct of the event.

Enthusiastic Support and Thoughtful Service to Energize Runners

During the pre-race preparation period, ZhongAn Insurance set up a unique exhibition booth that integrates brand characteristics and sports services in the event's material collection area. Participants can not only learn about sports insurance knowledge and practical rehabilitation techniques here but also draw practical equipment such as sports protective gear and energy supplies. The staff of ZhongAn Insurance warmly welcomed every runner who came to inquire, answering their various questions about insurance coverage in detail, instilling a strong sense of safety in the participants, and turning the brand booth into a "refueling station" before the race, allowing every participant of the West Lake Half Marathon to feel a warm racing experience and comprehensive event protection.

On the day of the race, ZhongAn Insurance organized a passionate volunteer team to add a lively atmosphere to the event with energetic dance performances, cheering for the runners, and inspiring every passing runner with exciting performances and loud slogans, motivating them to break through themselves and refresh their personal best records.

During the competition, ZhongAn Insurance also comprehensively ensured event insurance coverage based on the needs of participants, arranging experienced marathon-specific claims adjusters. The adjusters possess professional insurance knowledge and are familiar with various emergencies that may occur during a marathon, providing meticulous service to participants with medical needs.

ZhongAn Insurance also specially opened a green channel for event claims services, assigning dedicated personnel to simplify the claims process. This initiative ensures that on-site claims needs can be processed promptly and efficiently, allowing runners to enjoy the fun of the competition without worrying about unexpected risks.

Warm Protection, Filling the Gaps: Tailored "Zhongminbao Marathon Edition" for Runners

In recent years, as national fitness has risen to a strategic level, marathon running, as a representative of running sports, has gradually developed into a nationwide activity. According to statistics from the Chinese Athletics Association, there will be a total of 749 road running events of various levels and types held nationwide in 2024, including 330 certified events, with a total scale of 7.0486 million participants, an increase of 1 million participants compared to 2023.

Since 2024, ZhongAn Insurance has closely followed the national fitness trend and deeply collaborated with various sports events, including marathons, to provide comprehensive protection for these events. So far, ZhongAn Insurance has provided group accident insurance and public liability insurance for over 80 domestic marathon events, covering more than 1 million marathon runners, event volunteers, and staff.

While serving the events, ZhongAn Insurance has also gained a deep understanding of runners' needs, filling the gap in sports insurance, and has tailored the "Zhongminbao Marathon Edition" million medical insurance for relevant user groups. The "Zhongminbao (Marathon Edition)" combines sports protection with medical coverage, effectively compensating for the shortcomings of general sports accident insurance in medical protection, while the insurance conditions that do not require health declarations have the same threshold as general sports accident insurance, meeting the risk protection needs of various groups participating in road running events and daily training.

This product retains the advantages of "Zhongminbao Million Medical Insurance," such as no health declaration, support for insuring those with pre-existing conditions, and a zero deductible, while also fully considering the risks that runners may encounter in long-distance events like marathons. On the basis of medical protection, it adds coverage for accidental injury rehabilitation, anterior cruciate ligament tears, fractures/dislocations, ambulances, and other sports accident protections.

A relevant person in charge at ZhongAn Insurance stated: "Currently, with the rapid development of the sports industry, road running events are also showing trends towards standardization, specialization, and digitization. However, the protection products for sports populations are still relatively traditional and primitive, especially in terms of coverage and duration, failing to meet the long-term sports needs of runners. ZhongAn Insurance's exploration direction in the field of sports insurance is not only to provide good protection for a single event but also to guard and accompany each runner's sports career. Through sports insurance, we aim to support the development of the national sports industry and create long-term value for the public's pursuit of health."

Deepening Sports Scenarios: Establishing a Sports Insurance Matrix from Mass Sports to Niche Sports

Currently, ZhongAn Insurance has been deeply engaged in sports insurance for many years, accumulating rich service experience and establishing a comprehensive sports protection system from mass sports to niche sports, and from insurance to services.

According to relevant data from the General Administration of Sport of China, the number of people regularly participating in sports activities has exceeded 500 million, with nearly 300 million experiencing varying degrees of sports injuries. The sports insurance in the market, primarily based on comprehensive accident liability, is difficult to cover the special needs of different sports scenarios, and there are gaps in risk protection for emerging niche sports.

In response to the protection gap for sports populations, ZhongAn Insurance has proactively observed the changing demands of sports enthusiasts, who have diverse preferences and prioritize their passions. They have segmented scenarios and innovatively customized sports risk protection for more than a dozen specific scenarios, including ice and snow sports, cycling, and rock climbing For example, since the start of the 2022 Winter Olympics, ZhongAn Insurance has launched the "Sports Accident Worry-Free Insurance" to provide protection for the public in ice and snow sports, covering areas such as alpine skiing, snowboarding, sledding, ice skating, ice hockey, and curling. The insurance responsibilities of this product include accidental injury, medical expenses, sudden death, ambulance fees, and a dedicated accidental fracture insurance, filling the gap where traditional accident insurance struggles to cover high-risk sports. ZhongAn Insurance's skiing products have cumulatively protected over 40,000 skiing enthusiasts, with a compound annual growth rate of 285% over the past three years, and total payouts exceeding one million.

Recently, ZhongAn Insurance has also partnered with professional medical institutions to design and launch the "Quick Recovery Rehabilitation Treatment Insurance" for individuals with existing sports injuries and stubborn pain from events. This meets the diverse needs ranging from daily medical care to sports accidents, from treatment to rehabilitation.

As sports continue to diversify, professionalize, and specialize, ZhongAn Insurance, as a supporting and service institution, will work with relevant sports associations, event organizers, hosts, and venue providers to jointly explore the risk protection needs of sports insurance during the preparation of various events and the training and competition periods of athletes, effectively achieving comprehensive financial services that "protect personnel, events, venues, and logistics." At the same time, it calls on all parties to enhance users' accessibility, awareness, and sense of gain regarding sports insurance, strengthen financial inclusion publicity, and improve self-risk awareness, allowing individuals to participate in sports more safely and confidently