Bitcoin Frenzy Sweeps the U.S.! Holdings and Adoption Surpass Gold
Bitcoin ownership in the U.S. has surpassed that of gold, with 49.6 million Americans holding Bitcoin compared to 36.7 million gold holders. Average Bitcoin holdings are $11,089, while gold holders average $1,512. This shift is attributed to President Trump's initiatives to promote crypto, including the launch of a Bitcoin reserve and approval of Bitcoin spot ETFs. Both Bitcoin and gold have seen over 40% price increases in the past year, but Bitcoin's adoption is expected to continue growing in the U.S. financial landscape.
TradingKey – Bitcoin's ownership and investment levels in the U.S. have exceeded gold, and this gap is expected to widen further.
As of June 5, spot gold (XAUUSD) and Bitcoin (BTC) have seen similar price performance over the past year, both rising over 40% and maintaining historic highs over the past month.
Gold & Bitcoin Price Performance Over the Past Year – Source: CoinMarketCap.
Despite gold’s long-standing role as a safe-haven asset, Bitcoin has gained stronger traction in the U.S.. According to River, a Bitcoin financial services firm:
- 49.6 million Americans now hold Bitcoin, compared to 36.7 million gold holders.
- Bitcoin’s average individual holdings reach $11,089, whereas gold’s average holdings are only $1,512 per person.
Bitcoin’s retail adoption surpassing gold for the first time in the U.S. has been attributed to President Trump’s aggressive push for crypto development, including:
- Ending restrictive measures from the Biden administration
- Launching a strategic Bitcoin reserve
- Approving Bitcoin spot ETFs
- Passing multiple crypto-related laws
- Dropping lawsuits against various crypto projects and founders
With this trajectory, Bitcoin’s prominence in the U.S. financial landscape is expected to grow further.
