What is Li Auto's goal? Li Xiang: It will be a space robot company

Zhitong
2025.07.06 04:04

On the morning of July 6th, after participating in the recording of CCTV's "Dialogue" program, Li Xiang, CEO of Li Auto, mentioned on a social media platform that entrepreneurship is not about enduring hardships but rather about increasingly knowing how to focus on key points. "My daily time allocation follows the 631 principle: 60% is dedicated to organizational development, 30% is reserved for product reviews, and 10% is spent on learning new knowledge related to AI. The key is to be clear about 'what not to do.' I can often manage to have a day without my phone ringing, isn't that relaxed enough?" Li Xiang stated, "In the future, we will focus on one thing: creating disruptive products in AI hardware terminals like the iPhone." Li Xiang admitted that Li Auto is his last entrepreneurial venture, "We will ultimately not be a standard automotive company. According to my definition, we will be a spatial robotics company."