The summer cultural and tourism consumption season in Shaanxi Province has begun, distributing 20 million yuan in cultural and tourism consumption vouchers

On the evening of July 4th, the launch ceremony for the 2025 Shaanxi Province Summer Cultural and Tourism Consumption Season and the 9th Shaanxi Tourism Consumption Season was held at Silk Road Happy World, organized by the Provincial Department of Culture and Tourism, and hosted by Shaanxi Tourism Group and the Management Committee of Xixian New Area. At the event, the Provincial Department of Culture and Tourism announced key activities for the 2025 summer cultural and tourism consumption season, featuring eight major themes, 1,216 items, and 2,792 cultural and tourism activities, along with 111 boutique travel routes across five categories. From history to trends, from cities to rural areas, a rich and diverse new cultural and tourism landscape will be created for tourists nationwide. The provincial cultural and tourism system will also collaborate with online platforms such as Meituan, TONGCHENGTRAVEL, Ctrip, and Douyin to launch a series of benefits covering accommodation, vacations, transportation, and other travel services, as well as distribute 20 million yuan in cultural and tourism consumption vouchers. Shaanxi Tourism Group, Shaanxi Transportation Holding Group Co., Ltd., and Shaanxi Radio and Television Media Group announced summer promotional measures and publicity plans