APPFOLIO INC SEC 10-Q Report

AppFolio Inc., a leading provider of cloud-based software solutions for the real estate industry, has released its Form 10-Q report for the second quarter of 2025. The report highlights significant growth in both financial and operational metrics, driven by increased adoption of its services and improved operational efficiency.

Financial Highlights

• Total Revenue: $235.575 million, a 19% increase compared to the same period in the prior year, driven by higher usage of payments, tenant screening, and risk mitigation services.
• Gross Profit: $151.748 million, reflecting a 64.4% gross margin, calculated as Total Revenue minus Cost of Revenue (exclusive of depreciation and amortization).
• Income from Operations: $40.512 million, representing a 12.9% increase from the prior year, indicating improved operational efficiency.
• Net Income: $35.980 million, up from $29.665 million in the prior year, reflecting a strong bottom-line performance.
• Net Income Per Share (Basic): $1.00, compared to $0.82 in the prior year, showing an increase in earnings per share.
• Net Income Per Share (Diluted): $0.99, compared to $0.81 in the prior year, indicating improved profitability per share.

Business Highlights

• Revenue Segments: The company reported revenue from three main segments: Core Solutions, Value Added Services, and Other. Core Solutions revenue increased by 19% for the three months ended June 30, 2025, compared to the same period in 2024, driven by increased adoption of subscription-based services. Value Added Services, which include electronic payment services, tenant screening, and risk mitigation services, saw a 19% increase in revenue, reflecting higher usage. Other revenue, which includes non-recurring services, increased by 71% for the same period.
• Sales Units: The company reported an increase in property management units under management, reaching 8.9 million as of June 30, 2025, up from 8.4 million in the prior year. This growth indicates increased market penetration and potential future business opportunities.
• Future Outlook: The company expects total revenue for the year ending December 31, 2025, to increase compared to 2024, driven by the addition of new customers, increased property management units under management, and higher adoption and usage of Value Added Services.
• Operational Efficiency: The company continues to focus on expanding functionality and ease of use of its existing software solutions, adding new core functionality and Value Added Services, and developing new products and services to enhance operational efficiency.
• Geographical Performance: The company's revenue is primarily generated from customers in the United States, with property and equipment also primarily located in the U.S., indicating a strong domestic market presence.
• Cost Management: The company anticipates that cost of revenue (exclusive of depreciation and amortization) will remain relatively flat as a percentage of revenue for the year ending December 31, 2025, compared to 2024, despite increased adoption and usage of Value Added Services.
• Sales and Marketing Strategy: The company increased its sales and marketing expenses to support business growth, with a focus on generating awareness, creating sales leads, and promoting its brands. This includes increased investment in advertising and promotion.
• Research and Development Focus: The company is investing in research and product development to expand its software solutions, with increased personnel-related costs and software license fees to support these efforts.
• General and Administrative Efficiency: General and administrative expenses are expected to remain relatively flat as a percentage of revenue for the year ending December 31, 2025, compared to 2024, despite increased personnel-related costs driven by headcount growth.

SEC Filing: APPFOLIO INC [ APPF ] - 10-Q - Jul. 31, 2025