JD.com furniture business head: IKEA will launch a series of exclusive products and discounts on JD.com

Today, JD.com has reached a cooperation with the globally renowned furniture and home goods brand IKEA, officially launching the IKEA JD.com official flagship store, which will officially open on August 8th. When asked why JD.com and IKEA chose to collaborate at this time, the head of the furniture business department of JD Retail's home appliance and furniture group stated, "First, as the post-80s and post-90s generations become the main consumer group for home decoration and furniture, their aesthetic and functional needs for homes are more diversified, and they also expect convenient one-stop shopping; second, this is also a very important measure and project for JD.com to enrich its home brand matrix and solidify high-quality home co-construction. There may be deeper offline cooperation with IKEA in JD MALL or other formats in the future; third, we will provide differentiated products together. For example, on the opening day of the 8th of this month, IKEA will launch a series of exclusive products on JD.com, including gaming chairs, gaming desks, folding tables, bedding, and other products that will be available for the first time across all channels, as well as exclusive 50% off products."