The global "Birkenstock craze" ignites the growth engine of Birkenstock, with Wall Street shouting that a 50% surge has begun

According to the Zhitong Finance APP, Wall Street analysts have recently become increasingly bullish on Birkenstock Holding (BIRK.US), the creator of the footbed sandal category, mainly due to the company's strong latest performance data and the fact that the negative impact of Trump's tariff policy on the company's fundamentals is much better than previously expected by Wall Street. Some analysts even claim that the company's investment prospects surpass those of sports brands Nike and Adidas, making it one of the best footwear stocks globally.

Jay Sole, a stock market analyst from the Wall Street financial giant UBS, recently raised the company's target price from $76 to $77 while maintaining a "Buy" rating, the most optimistic outlook for the stock. This is primarily based on strong expectations for increased demand for Birkenstock sandals and emphasizes that the impact of the tariff pressures from the Trump administration is very short-lived and more optimistic than expected.

The bullish view from UBS analysts comes ahead of Birkenstock's exceptionally strong Q3 performance report for the fiscal year 2025 (FQ3). As of Tuesday's market close, Birkenstock's stock price was $50.130, indicating a potential upside of up to 50% in the next 12 months according to UBS analysts, which could lead to a new super bull market, completely shaking off the sluggish trend of Birkenstock's stock price, which has fallen over 10% this year.

The latest financial report shows that Birkenstock Holding achieved a 16% revenue growth in FQ3 at constant exchange rates, while the revenue growth based on reported figures was about 12%, both exceeding the average expectations of Wall Street analysts. This double-digit growth occurred across all business segments and channels, with the Americas, Europe, the Middle East, and Africa (EMEA market), and Asia-Pacific (APAC) markets achieving year-on-year growth of 16%, 13%, and 24%, respectively, at constant exchange rates.

The financial report indicates that the company's B2B sales channel is a key driver, with B2B revenue growing 18% at constant exchange rates, outpacing the D2C channel. This quarter, the company's total revenue reached $739.62 million, exceeding the average expectations of Wall Street analysts.

The company successfully implemented price increases for its core products in the third fiscal quarter without significant negative market reactions. Birkenstock is also expanding its direct-to-consumer retail business, having added 13 new stores globally, with a core growth target of reaching approximately 100 stores worldwide by the end of fiscal year 2025.

Birkenstock Holding is the creator of the globally popular Birkenstock sandals, primarily engaged in the production and sale of Birkenstock footwear products. Its product line also includes some skincare products and uniquely styled accessories.

"Birkenstock sandals" are typically defined as trendy sandals featuring "anatomically contoured cork-latex footbeds." Birkenstock is both the creator of this category and the inventor of the core footbed technology.

The core of Birkenstock sandals lies in the cork-latex footbed, which provides shock absorption, arch support, pressure distribution, and a good microclimate for the feet—this wearing experience, along with the "healthy walking" concept, gives it a significant advantage in scenarios involving long periods of standing or commuting The so-called "Birkenstock heat" refers to the "healthy walking" concept of this category of sandal products that has become popular worldwide in recent years, driven not only by tangible comfort/health functions but also by sustainable narratives, cultural diffusion, and the repackaging of high-end fashion