KUAISHOU-W released its second-quarter results, with profit attributable to equity holders of RMB 4.922 billion, an increase of 23.7% year-on-year. Multiple key operational indicators and financial data reached historical highs

Zhitong
2025.08.21 08:41
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KUAISHOU-W released its Q2 2025 results, with revenue of RMB 35.046 billion, a year-on-year increase of 13.1%; profit attributable to equity holders was RMB 4.922 billion, a year-on-year increase of 23.7%. Revenue for the first half of the year was RMB 67.654 billion, with profit attributable to equity holders of RMB 8.9 billion. The company launched the Keli AI 2.1 series model, improving model quality and performance. Online marketing service revenue in the second quarter was RMB 19.8 billion, a year-on-year increase of 12.8%

According to the Zhitong Finance APP, KUAISHOU-W (01024) announced its performance for the three and six months ending June 30, 2025. In the second quarter of 2025, it achieved revenue of RMB 35.046 billion, a year-on-year increase of 13.1%; gross profit of RMB 19.504 billion, a year-on-year increase of 13.8%; profit attributable to equity holders of the company was RMB 4.922 billion, a year-on-year increase of 23.7%; basic earnings per share were RMB 1.15.

In the first half of 2025, it achieved revenue of RMB 67.654 billion, a year-on-year increase of 12.04%; gross profit of RMB 37.296 billion, a year-on-year increase of 12.15%; profit attributable to equity holders of the company was RMB 8.9 billion, a year-on-year increase of 9.9%; basic earnings per share were RMB 2.09; a special dividend of HKD 0.46 per share is proposed.

The announcement stated that in the second quarter of 2025, in terms of Keling AI, the group maintained its pursuit of top-notch (SOTA) visual generative model technology and excellent product performance, launching the Keling AI 2.1 series model in May 2025. The Keling AI 2.1 series model achieved comprehensive improvements in model quality, with better dynamic performance, more realistic physical simulation, and more accurate semantic responses. By the end of July 2025, Keling AI released a new feature called Linghuan Canvas, which integrates unlimited visualization space, intelligent creative assistance, and real-time collaboration for multiple users, providing creators with a seamless and efficient creative experience.

In the second quarter of 2025, online marketing service revenue reached RMB 19.8 billion, a year-on-year increase of 12.8%, with the growth rate improving compared to the first quarter of 2025. The group actively expanded its customer base, tapped into the incremental budgets of marketing clients across various industries, and optimized intelligent marketing product solutions using AI large model technology, lowering the threshold for clients' marketing material deployment and improving marketing conversion efficiency, achieving significant year-on-year growth in both external and internal marketing service revenues. In the second quarter of 2025, the group's marketing material AIGC solutions also began to evolve from general capabilities to better fit the characteristics of client industries and usage scenarios, further enhancing the AIGC material conversion rate.

In the second quarter of 2025, e-commerce GMV grew by 17.6% year-on-year to RMB 358.9 billion. The group continued to deepen the efficient integration and connection of good content and good products, further meeting user consumption needs and enhancing user experience. In the second quarter of 2025, the average monthly number of buyers in e-commerce reached 134 million, while the repurchase frequency of active e-commerce users continued to increase.

In the second quarter of 2025, live streaming business revenue grew by 8.0% year-on-year to RMB 10 billion. The group continued to build a rich ecosystem and high-quality live streaming content to meet users' diverse needs. The group further improved the revenue efficiency of advantageous categories such as group broadcasts and multi-person live streams, refined operations, and fully leveraged regional characteristics, placing greater emphasis on the integration of short and direct interactions in the live streaming format, while exploring innovations and applications of AIGC in real-time interactive scenarios such as live streaming and voice chat. By the end of the second quarter of 2025, the number of contracted guild institutions increased by over 20.0% year-on-year, and the number of contracted anchors grew by over 30.0% year-on-year. In addition, the group enriched the scenarios combining online and offline live streaming, providing a broader stage for high-quality live content such as Anwan Theater and Tangshan Bubble Dragon, expanding the Kuaishou live streaming stage to more regions across the country, landing in 57 cities in provinces such as Hebei, Guangdong, Anhui, Shandong, and Jiangsu

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