2025 Tmall Double 11: Merchants can start selling on Lazada simultaneously, expanding into the Southeast Asian market

The 2025 Tmall Double 11 will officially start selling at 8 PM on October 20. According to reporters from Tmall, this year, all Tmall merchants will experience explosive growth domestically while also being able to sell simultaneously on Lazada, gaining business growth in five Southeast Asian markets. Before Double 11, Tmall has completed the integration of merchant systems with Lazada, allowing Tmall merchants to create a mirror store on Lazada without needing to register a new store. They only need to sign an agreement in the backend, and a identical "mirror store" will be generated on Lazada, with products, inventory, marketing, and promotions all updated simultaneously. When orders are generated, Tmall merchants only need to ship to domestic transit warehouses, and Lazada will handle the subsequent cross-border transportation and after-sales service, with no need for registration or forming overseas teams. These products can be sold in five overseas markets: Malaysia, Singapore, Thailand, Vietnam, and the Philippines, effectively allowing Tmall merchants to expand into five overseas markets with zero barriers. Currently, over 3,500 Tmall brands have signed up and successfully settled on Lazada