<p>On October 20th, BOSIDENG appointed renowned British designer Kim Jones as the creative director of the newly established AREAL high-end urban line and launched the AREAL high-end urban line. Kim Jones previously served as the artistic director of men's wear at the French luxury brand Dior under the LVMH Group, leaving the position in January this year. Prior to that, he also served as the artistic director of men's wear at Louis Vuitton</p>

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<p>On October 20th, BOSIDENG appointed renowned British designer Kim Jones as the creative director of the newly established AREAL high-end urban line and launched the AREAL high-end urban line. Kim Jones previously served as the artistic director of menswear for the French luxury brand Dior under the LVMH Group and left the position in January of this year. Prior to that, he also served as the artistic director of menswear for Louis Vuitton</p>

Former LV and Dior menswear designer Kim Jones joins BOSIDENG