快手电商全年拿出至少 600 亿流量激励商家达人协作
快手电商在引力大会上宣布升级 “川流计划”
5 月 9 日，快手电商在引力大会上宣布升级 “川流计划”，全年将拿出至少 600 亿流量用于激励商家和达人协作。川流计划的本质是通过达人分销帮助商家定位客户群，并将这一群体精准推荐给商家自播，同时也对分销达人进行流量奖励。官方数据显示，2023 年 Q1 川流计划给参与的经营者整体带来的 GMV 增量超过 15%，预计 Q2 这一数字将达到 20%。
Source: Zhitong The copyright of this article belongs to the original author/organization.
The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.
Like