苹果将开设首家在线商店，以进军新兴市场越南。
5 月 12 日 (路透社)- 苹果周五表示，将在下周在越南开设其第一家在线商店，因为这家 iPhone 供应商加倍投入新兴市场以推动增长，而在中国销售放缓。
May 12 (Reuters) - Apple (AAPL.O) said on Friday it would open its first online store in Vietnam next week, as the iPhone vendor doubles down on emerging markets to drive growth amid slowing sales in China.
The opening on May 18 comes just weeks after the Cupertino, California-based company opened its first Apple stores in India - Mumbai and Delhi.
Apple CEO Tim Cook is betting that emerging markets will provide more opportunities for growth, with younger populations and relatively few iPhones.
Apple did not say when it plans to open physical stores in Vietnam, which has a population of 100 million people.
“We’re proud to be expanding in Vietnam,” said Deirdre O’Brien, Apple’s senior vice president of retail.
Online stores often precede the opening of retail stores. Apple already sells products in Vietnam via licensed vendors and has multiple suppliers that assemble its gadgets in the country for export.
Apple first launched an online store in India in 2020.