Amazon is expected to rise for the sixth consecutive month. Analysts believe that the AWS business may support the longest upward trend in 12 years.

E-commerce and cloud computing leader Amazon (AMZN.US) announced optimistic performance this month, indicating the stability of its Amazon Web Services (AWS) business. The stock price is expected to continue its sixth consecutive month of growth, setting the longest continuous monthly upward trend in 12 years. The last time Amazon recorded a monthly consecutive upward trend was in July 2011, when the stock price rose for six consecutive months. As of the end of August, Amazon has risen more than 3% this month. Bernstein analyst Mark Moerdler stated in the report that investors are now shifting their focus to the growth rate of Amazon AWS. As concerns about AWS gradually fade, investors are increasingly concerned about Amazon's retail business, which not only brings healthy revenue growth but also good operating profit margins. The report suggests that if Amazon can achieve sustained profit margin expansion, it is expected to become the long-awaited turning point for market expectations, operating income, and free cash flow. On Wednesday (30th), Amazon announced that it will strengthen cooperation with Shopify (SHOP.US) and make it easier for merchants to provide shipping and other Prime discount options to customers by launching the "Buy with Prime" application. (me/m)