$Apple(AAPL.US) slipped 1% at the end of the event (at the very second prices got announced) as investors were hoping for a more material price increase. It was always a long shot, but the market was still looking for it.
The elimination of the entry level iPhone Pro will have little impact on overall ASPs, since buyers have typically chosen the 256GB option, and that price remains unchanged.Source: Gene Munster
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