陌陌更名焕新?有吗?
$陌陌(MOMO.US)在成立十周年之际,把公司的名字改了,此前法定名称从 MoMo Inc.改为 Hello Group Inc.,这次财报发布的时候,启用全新中文名字挚文集团。
陌陌从成立以来就被打上了 “约炮神器 “的标签,涉黄,涉赌的标签也不少。
可以说陌陌成于这类标签,但是这类标签也给品牌带来负面影响。对于社交类 app,用户是很关键的衡量指标,目前陌陌的用户增长触及天花板,很难有大的起色。付费用户更是在流失,这可不是一个好现象。
盈利的陌陌,现在业绩压力也很大,无论是陌陌,还是探探,营收增速放缓,去年四季度,探探的营收已经连续三个下滑。陌陌的净利润同样连续三个季度下滑。
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