异观财经
2021.08.27 01:17

陌陌更名焕新?有吗?

$陌陌(MOMO.US)在成立十周年之际,把公司的名字改了,此前法定名称从 MoMo Inc.改为 Hello Group Inc.,这次财报发布的时候,启用全新中文名字挚文集团。

陌陌从成立以来就被打上了 “约炮神器 “的标签,涉黄,涉赌的标签也不少。

可以说陌陌成于这类标签,但是这类标签也给品牌带来负面影响。对于社交类 app,用户是很关键的衡量指标,目前陌陌的用户增长触及天花板,很难有大的起色。付费用户更是在流失,这可不是一个好现象。

盈利的陌陌,现在业绩压力也很大,无论是陌陌,还是探探,营收增速放缓,去年四季度,探探的营收已经连续三个下滑。陌陌的净利润同样连续三个季度下滑。

The copyright of this article belongs to the original author/organization.

The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.