Great Wall Motor Chairman Wei Jianjun transformed into an 'influencer', pioneering a new livestream format for intelligent driving tests. Chairman Wei led his team in conducting autonomous driving tests under complex 'Baoding working conditions'—a bold innovation that 颠覆了传统汽车营销方式。
Previously there were rumors that Great Wall's marketing budget was ineffective, so now the boss is taking matters into his own hands. Let's see if this changes anything?
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