According to market data, global smartphone shipments in Q1 2024 increased by 7.8% to 289.4 million units. Although the smartphone market has not yet emerged from macroeconomic difficulties, shipments have achieved year-on-year growth for three consecutive quarters. Additionally, as more consumers tend to choose high-end smartphones for long-term use, the average selling price (ASP) is rising.

Meanwhile, $Apple(AAPL.US), as one of the key stocks to watch, saw a 9.6% year-on-year decline in iPhone shipments in Q1, making it the company with the largest decline among the top five manufacturers. It is worth monitoring whether Apple can find new selling points and markets in the future.