The issue with Deepal is somewhat similar to Galaxy's.
They started with the EREV/PHEV route, and the brand hasn't gained much traction but sales are decent. When its sibling brand, Qiyuan, went head-to-head with BYD, Deepal's problem became apparent—its cost-performance ratio is slightly worse than Qiyuan's, and it lacks the brand support to move upmarket.
This might be the curse of EREVs in the 100,000-200,000 RMB range: sales have a floor, but how to expand the gains? Deepal's leadership hasn't really figured it out yet 🤣
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