Is anyone still paying attention to Kia? At the 2024 Investor Day, Kia introduced its future strategy and financial goals, emphasizing the updated 2030 strategy and business priorities. Key targets include global sales of 4.3 million vehicles, EV sales of 1.6 million units, groundbreaking PBV development, and responsible ESG management.
Kia will increase the proportion of EVs in total sales, with EV sales expected to reach 1.6 million units by 2030. The company plans to launch six EV models, focusing on promoting EVs in the U.S., Europe, South Korea, and emerging markets. Kia has set a target of selling 250,000 PBVs (Purpose Built Vehicles) by 2030.
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