Yang Guofu Malatang's first store opens in Melbourne, overseas expansion gains strong momentum

Recently, Yang Guofu Malatang officially opened its first store in Melbourne, attracting a lot of attention. The Melbourne store stated that it will adhere to high-quality Chinese cuisine while continuously optimizing services to provide a better dining experience for every customer. In fact, those who have been following Yang Guofu Malatang would notice that the brand has been rapidly expanding overseas recently, with new stores in London, Rotterdam, and Vienna receiving very positive feedback. Prior to this, Yang Guofu Malatang had already established stores in Barcelona, Madrid, Düsseldorf, and other locations.

Why is Yang Guofu Malatang continuously expanding into overseas markets? On one hand, the brand has always upheld the philosophy of "creating better spicy delicacies for people worldwide and leading global food culture," striving to spread Chinese culinary culture to every corner of the world. On the other hand, the domestic catering market is facing inevitable internal competition and reshuffling, while the overseas catering market presents a "blue ocean" of opportunities. By 2026, the overseas Chinese catering market is expected to reach $409.8 billion, presenting both challenges and opportunities. In fact, as early as 2017, Yang Guofu Malatang had already opened stores overseas, but back then, the expansion was relatively passive, mostly driven by franchisees. Now, the brand is proactively expanding, with more strategic planning and deployment at the headquarters level. As a result, we can see that Yang Guofu Malatang has reached an important strategic partnership with Germany's YGF Vermögensverwaltung GmbH, actively building its unique cultural system, integrating food categories, flavors, and visual elements to enhance its competitiveness and survival capabilities in overseas markets.

To better achieve win-win cooperation with overseas partners in the future, Yang Guofu Malatang has accelerated its efforts in factories, supply chains, and digitalization in recent years to ensure fast and efficient services. The brand has also emphasized strict control over franchising to ensure all franchisees meet the group's high standards, thereby maintaining consistent brand image. In the future, Yang Guofu Malatang will continue to explore overseas markets, and we look forward to seeing the brand ride the waves and return with fruitful achievements!