Dong Yuhui's "Going Solo": The Game Between Personal Dreams and Corporate Growth

$EAST BUY(01797.HK) The resignation of Dong Yuhui has attracted widespread attention. His decision not only had a significant impact on East Buy, but also provided the industry with an opportunity to reflect on the relationship between the personal development of star anchors and corporate dependence. According to news reports, Dong Yuhui quickly launched his new project "With Yuhui" after resigning, demonstrating his confidence and determination in personal brand development.

For East Buy, losing an influential anchor like Dong Yuhui may lead to user churn and a decline in brand influence in the short term. However, this could also be an opportunity for the company to shift towards sustainable development, focusing more on the brand itself rather than over-relying on star effects.

Overall, Dong Yuhui's resignation reflects the tension and potential between individual brands and corporate brands in the new media era. In the future, his personal development will provide valuable experience for other anchors who aspire to start their own businesses, while East Buy will need to further strengthen its own brand value.