Wuliangye deeply participated in the China International Fair for Trade in Services, showcasing its 'Harmony and Beauty' story.

The China International Fair for Trade in Services (CIFTIS) is an important platform for expanding openness, deepening cooperation, and leading innovation. Since 2012, CIFTIS has been successfully held for ten consecutive sessions, making positive contributions to promoting the development of global services and trade in services.

From September 12 to 16, the 2024 CIFTIS, themed "Global Services, Shared Prosperity," was held at the China National Convention Center and Shougang Park in Beijing. This year's CIFTIS highlighted new quality productive forces, focused on open innovation and integration, and showcased the latest achievements in the digital, intelligent, and green development of China's trade in services.

As a representative of national enterprises and a leading company in the industry, Wuliangye deeply integrated into the international stage of CIFTIS with the dual identities of "Global Partner" and "Official Designated Wine," not only demonstrating its outstanding brand strength and market influence but also serving as a vivid practice of actively embracing the global market.

"Harmony and Beauty" Spread Worldwide

After years of cultivation and development, CIFTIS has become the largest comprehensive exhibition in the global trade in services sector.

At the China National Convention Center and Shougang Park, Wuliangye set up exhibitions to showcase its thousand-year historical and cultural heritage, high-quality development achievements, and the charm of its core products. Using wine as a medium, Wuliangye promotes global economic and trade exchanges, cultural interactions, and shared opportunities.

As a leading company in China's baijiu industry, Wuliangye originated in the Tang Dynasty, flourished in the Song Dynasty, refined in the Yuan Dynasty, matured in the Ming Dynasty, and was named in the Qing Dynasty. With a history spanning over a thousand years, Wuliangye has won the title of "National Famous Wine" four times and received the highest honors in national quality management four times.

At the China National Convention Center - InterContinental Hotel corridor display, Wuliangye meticulously created permanent cultural installations themed on the Tang, Song, Yuan, Ming, and Qing dynasties, resembling vivid historical scrolls. These installations eloquently convey Wuliangye's profound cultural heritage spanning a millennium to distinguished guests attending major domestic and international events, spreading the essence and charm of Chinese civilization embodied by Wuliangye to the world.

In the Wuliangye exhibition hall, the secrets of cultural inheritance and the guarantee of famous wine quality are vividly displayed—the perfect fusion of ancient techniques and scientific innovation, scientifically preserving the thousand-year-old brewing techniques unchanged. Currently, Wuliangye has established a scientific and technological innovation platform system led by the National Enterprise Technology Center, including seven national innovation platforms and six provincial and ministerial-level innovation platforms.

In the exhibition hall, the centerpiece is the full range of classic Wuliangye products, combining rarity and sincerity. Core representative products such as the Eighth Generation Wuliangye, 39° Wuliangye, 45° Wuliangye, and 68° Wuliangye cater to diverse consumer needs. Exquisite craftsmanship is showcased in products like the Wuliangye·Nine Dragons Altar, Wuliangye·Year of the Dragon Zodiac Wine, and the festive Wuliangye·Full Moon and Reunion, all displayed here to showcase the profound heritage and unique charm of "The Finest Chinese Baijiu, Harmony and Beauty Wuliangye."

To demonstrate the open attitude of "Chinese Wine, Global Friends," Wuliangye organized a variety of interactive activities during CIFTIS, such as the aromatic "I Am the Wine God" blind tasting event, creative and fun "Wuliangye Fan" lacquer fan DIY, grain identification, and lucky draws for purchases above a certain amount.

Adhering to the cultural philosophy of "Harmony in Diversity, Shared Beauty," Wuliangye uses wine as a medium to convey its values. Through each appearance that witnesses "Harmony and Beauty" moments, Wuliangye innovatively broadens the cultural breadth and depth of "Harmony and Beauty," linking cultural exchanges between China and the world, and promoting the widespread dissemination of Chinese baijiu as a representative of excellent traditional Chinese culture globally.

As a pioneer in the overseas market for Chinese baijiu, Wuliangye gained international fame a century ago. In recent years, Wuliangye has actively responded to the "Belt and Road" initiative and the new development paradigm of "Dual Circulation," establishing international marketing centers in the Asia-Pacific, Europe, and the Americas. It has also set up Wuliangye Grand Restaurants in Tokyo, Seoul, and Hong Kong, collaborating with Italy's Campari Group and actively integrating into major international events and platforms to promote the exchange and mutual learning of Chinese and foreign civilizations.

To date, Wuliangye's products have reached over 100 countries and regions worldwide, continuously showcasing the unique Chinese flavor of "Harmonious Blending, Perfect Balance, Comprehensive Taste" to the world, conveying the profound cultural heritage of "Harmony in Diversity, Shared Beauty" and the Chinese spirit of "Great Unity, Harmonious Coexistence."

Wuliangye will also leverage the globally renowned platform of CIFTIS to promote more excellent traditional Chinese culture with Chinese characteristics, embodying the Chinese spirit and wisdom, allowing more countries and regions to understand "The Finest Chinese Baijiu, Harmony and Beauty Wuliangye." At the same time, Wuliangye will stand at CIFTIS to absorb new concepts and cutting-edge trends of open development, explore new paths for the innovation and upgrading of trade in services, and lead the Chinese baijiu industry toward higher-quality development and broader international markets.

Polishing the "Eco-Friendly Wuliangye"

Wuliangye not only inherits ancient brewing techniques and cultural essence but also actively responds to national calls in the new era, firmly adhering to the path of ecological priority and green development. It actively implements the "Dual Carbon" actions, becoming a leader and exemplar in the "Dual Carbon" strategy.

During the event, Wuliangye's application for "Wuliangye Biomass Energy Utilization for Synergistic Pollution and Carbon Reduction" was successfully selected as a 2024 CIFTIS Green Development Service Demonstration Case.

Green development is the foundation of high-quality corporate development. It is understood that after China first proposed the "Dual Carbon" goals, Wuliangye was the first in the baijiu industry to propose building a "Zero-Carbon Distillery" and formulated a dual-carbon plan. Guided by the goals of energy conservation, emission reduction, pollution and carbon reduction, and green transformation, Wuliangye planned emission reduction paths from three levels—management, technology, and transactions—providing a systematic and scientific model for the baijiu industry to implement the "Dual Carbon" strategy.

At the same time, Wuliangye promotes green transformation through digitalization, leading the development of a smart agricultural traceability management system and spearheading the construction of the industry's only green design platform for the entire lifecycle of pure-grain solid-state fermented baijiu. It has also established automated grain processing and logistics, green automated plastic anti-counterfeit bottle caps, green automated plastic packaging boxes, intelligent packaging production lines, and green automated three-dimensional warehousing demonstration lines, along with an energy and environmental information platform. Moreover, Wuliangye collaborates with upstream and downstream enterprises in the industrial chain to integrate green concepts throughout the product lifecycle, achieving a 33.26% increase in green manufacturing technology, a 24.92% increase in green manufacturing processes, and a 20.33% reduction in the environmental impact of green manufacturing resources. Wuliangye consistently takes practical actions to solidify its green development capabilities in line with the new development philosophy, leading the industry toward a more sustainable future.

Wuliangye, which adheres to the path of ecological priority and green low-carbon development, has been recognized as one of the first national circular economy pilot units, a national clean production demonstration unit, the industry's first national green factory, and the only national industrial product green design demonstration enterprise in the industry.

Looking ahead, $WLY(000858.SZ) will remain committed to using wine as a medium to promote global economic and trade exchanges, cultural interactions, and shared opportunities. Leveraging the globally renowned platform of CIFTIS, Wuliangye will continue to uphold the new concept of open development, further deepening and solidifying its internationalization path, contributing more "Harmony and Beauty" power to the prosperity of global trade in services, and helping the world better understand and fall in love with "The Finest Chinese Baijiu, Harmony and Beauty Wuliangye."