The Ultimate Beauty to Follow - 'Nature Healing Sensory Experience' Green Christmas Campaign
Source: Champion REIT LANGHAM BEAUTY Green Vitality
Green Beauty Journey- "Nature-Healing Sensory Experience" Green Christmas Campaign
- Diverse Arts Promote the Coexistence of Beauty and Environmental Protection
Hong Kong, November 27, 2024 - (Asia Pacific Business Wire) - As Christmas approaches, LANGHAM BEAUTY, a one-stop beauty landmark under Champion REIT (Stock Code: 2778), which is committed to promoting community sustainability, will host a green Christmas celebration. Collaborating with a local eco-art curation studio, it will create immersive eco-friendly Christmas art installations and launch a beauty empty bottle recycling program. Through innovative and diverse artistic experiences, the event aims to engage the public in green living while sharing the joy of the season!
Immersive Eco-Friendly Christmas Art Installation Embracing the Warmth of Winter Nature
The first highlight of the Christmas event is LANGHAM BEAUTY's collaboration with a local eco-art curation studio* to create the Christmas art installation "The Urban Oasis," which symbolizes a tranquil green oasis amidst the bustling city, encouraging people to reconnect with nature. Located on L1 of Langham Place, this immersive installation incorporates sustainable design concepts, utilizing 250 recycled plastic decorations and reusable structural steel frames. As visitors walk through, they will hear the chirping of forest birds and the rustling of wind through the trees, accompanied by the unique fragrance of Christmas trees, leading them into an immersive natural healing experience—as if stepping into a serene urban oasis! In line with sustainability, the Christmas tree and over 60% of the plants will be replanted or upcycled after the event, giving these enchanting plants a second life.
*Earthero Studio is an eco-art curation and consulting studio that uses art as a medium to convey environmental messages. It hosted Asia's first sustainable art fashion exhibition in 2022 and also operates an upcycled clothing brand using leftover fabrics and second-hand items.
Green Beauty Journey Empty Bottle Recycling Program in Partnership with Social Enterprise V Cycle
Another key activity is LANGHAM BEAUTY's "Green Beauty Journey Empty Bottle Recycling Program," launched for the festive season. The program collects customers' empty beauty bottles and donates them to the environmental social enterprise V Cycle, where recyclable parts are processed into useful raw materials. The recycling bins, adorned with plants, are located on L2 of LANGHAM BEAUTY. The initiative aims to extend the urban oasis and raise awareness of nature, encouraging collective participation in recycling efforts to protect the environment and integrate green beauty into daily life.
Beauty Expansion Introduces High-Potential International Beauty Brands
LANGHAM BEAUTY has recently completed the expansion of its first floor, introducing a new beauty wing featuring several high-potential international beauty brands. These include Valentino Beauty's first beauty counter in Hong Kong; Hourglass, a vegan makeup brand from the U.S. that opposes animal testing and advocates for animal rights; JSM Beauty, founded by legendary Korean makeup artist Jung Saem Mool; Albion, a prestigious Japanese skincare and beauty brand; and Helena Rubinstein, a luxury beauty brand from Europe. The expansion offers diverse beauty choices and personalized services, further solidifying LANGHAM BEAUTY's position as a one-stop beauty destination.
Hong Kong's First "Store-to-Point" Seamless Shopping Experience Initiative Innovates Customer Service
To facilitate festive shopping, LANGHAM BEAUTY has partnered with local courier company SF Hong Kong to launch Hong Kong's first beauty-themed "Store-to-Point" SF service station, offering free delivery. It is also expanding its online e-store platform to provide customers with a seamless shopping experience—"shop anytime, same-day delivery, no minimum spend, free shipping."
From left: Ms. Hilda Hau, CEO of Champion REIT, and popular actress Ms. Grace Chan unveil the eco-friendly Christmas art installation.
From left: Mr. Simon Si, Founder and CEO of social enterprise V Cycle; Ms. Shum Leung Yee, Founder of eco-art curation studio Earthero Studio; Ms. Hilda Hau, CEO of Champion REIT; popular actress Ms. Grace Chan; and Ms. Li Peizhen, General Manager of LANGHAM BEAUTY, attend the opening ceremony.
This Christmas, let’s celebrate the green season with LANGHAM BEAUTY, continue promoting environmental protection and sustainability, and practice green living through action, experiencing LANGHAM BEAUTY's creativity and green aesthetics!
LANGHAM BEAUTY "The Urban Oasis" Christmas Eco-Art Installation
Date & Time:
November 27, 2024, to January 2, 2025
Monday to Thursday: 11:00 AM – 10:00 PM
Friday to Sunday: 11:00 AM – 10:30 PM
Location: L1, Langham Place, Mong Kok
LANGHAM BEAUTY Green Beauty Journey Empty Bottle Recycling Program
Date & Time:
November 27, 2024
Monday to Thursday: 11:00 AM – 10:00 PM
Friday to Sunday: 11:00 AM – 10:30 PM
Recycling Point: L2, LANGHAM BEAUTY, Langham Place, Mong Kok
About Champion REIT (Stock Code: 2778)
Champion REIT owns and invests in income-generating office and retail properties. The trust primarily invests in Grade A commercial properties in prime locations. It currently owns two landmark properties in Hong Kong—Three Garden Road and Langham Place—and holds a joint equity stake in 66 Shoe Lane in central London, with a total gross floor area of approximately 3 million square feet, enabling investors to directly invest in premium Grade A office and retail properties. The trust has been awarded the highest GRESB sustainability rating of five stars since 2023.
About LANGHAM BEAUTY
The large-scale beauty concept store LANGHAM BEAUTY is located on L1 & L2 of Langham Place, Mong Kok, featuring over 60 top beauty, skincare, haircare, and body care brands, including ARMANI BEAUTY, CHANEL BEAUTE, DIOR BEAUTY, ESTEE LAUDER, LANCOME, SHISEIDO, SK-II, and VALENTINO BEAUTY. It offers customers a natural and confident beauty transformation and a new one-stop shopping experience, catering comprehensively to women's beauty aspirations. LANGHAM BEAUTY believes that being true to oneself and embracing nature are the first steps to exuding confidence and natural beauty.
LANGHAM BEAUTY breaks conventions by combining people, science, and nature to present diverse aesthetics. Beyond focusing on environmental sustainability in beauty, it leverages technology to balance beauty consumption while giving back to nature, releasing goodwill toward the environment. LANGHAM BEAUTY bridges high-end beauty and nature, caring for both outer and inner beauty, allowing customers to experience the true essence of "Real Life, Natural Beauty."
About Langham Place
Langham Place, under Champion REIT, is a 15-story trendy hotspot in Mong Kok, Kowloon's core district. The mall houses nearly 200 shops featuring international and local fashion brands, dining options, a cinema, and the large-scale beauty concept store LANGHAM BEAUTY. Combined with year-round cultural and creative promotions, it offers customers a one-stop social and shopping experience. Langham Place is the first property in Hong Kong to receive EDGE (Excellence in Design for Greater Efficiencies) Existing Building Platinum Certification and the highest BEAM Plus Platinum rating for existing buildings.
$CHAMPION REIT(02778.HK)
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