"Product is King" in the Internet: Don't Shift Blame! Strengthen Yourself First | Mid-Year Summary Series (Part Four)
The 2024 version number has indeed been relaxed, but not everyone is happy about it. In the resonance of the four major cycles formed by the macro cycle outside the enterprise, the industry cycle, and the product cycle and input-output cycle within the enterprise, it is clear that games are typical companies where the product cycle reigns supreme.
The macro environment is poor, but it cannot stop the phenomenon-level work "Black Myth: Wukong." Officially launched in August, it has achieved a breakthrough from 0 to 1 for domestic AAA games, becoming a global sensation and drawing attention to domestic large-scale PC games, undoubtedly marking an important milestone in the domestic gaming industry.
In addition, major companies are showcasing their talents, with Tencent's "Dungeon and Fighter: Origin" becoming a cash cow.
The performance of the small company Xindong's "Xindong Town" and "Let's Go Muffin" continues to shine; Bilibili has achieved quarterly profitability for the first time in six years since its listing with "Three Kingdoms: Strategizing the World."
NetEase's 2024 outcome is much dimmer compared to 2023. But what is there to fear? For companies driven by product logic, if it's not me this year, it won't be me next year; as long as the core of production and research capabilities remains, there will always be a bright spring day.
Annual Highlights Review:
《 “Black Monkey” After the Explosion: Can AAA Save the Valuation of Domestic Games?》
《 Following the Pattern, Can Unity Replicate Applovin's Cash Ability?》
《 Crazy Sell-off! What Did Bilibili Do Wrong Again?》
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