NetEase Inc. Sponsored ADR provides online technology services for the internet. It operates through the following business segments: online gaming, e-commerce, advertising, and e-mail, among others. The online gaming segment offers multiplayer online role-playing games and mobile games. The e-commerce department offers online sales and payment platforms, e-reading applications, matchmaking services, online music, social networks, personalized photo-based products, and accessories related to online gaming. The advertising division includes banner ads, channel sponsorships, direct email, rich interactive media websites, sponsored events, games, and contests. The email service includes free and paid email services. The company was founded in June 1997 and is headquartered in Beijing, China.