Roku, Inc. is dedicated to providing streaming platforms for televisions. It operates through the following business segments: Platform and Player. The Platform segment includes digital advertisements and related services, including OneView advertising platform, content delivery, and licensing arrangements with service operators and television brands. The Player segment includes the sale of streaming players and audio products. Most streaming players, audio products, and RokuTV models are sold through traditional brick-and-mortar retailers like BestBuy, Target, and Walmart (including their online sales platforms) and online retailers like Amazon, as well as to a lesser extent through the Roku website. The company was founded by Anthony J. Wood in October 2002 and is headquartered in San Jose, California.