Starbucks Corporation is engaged in the production, marketing, and retailing of specialty coffee. It operates through the following major segments: North America, International, and Channel Development. The North America and International segments sell coffee and other beverages, complementary food, packaged coffee, single-serve coffee products, and focused selection of merchandise through the company-operated stores and licensed stores. The Channel Development segment includes roasted whole bean and ground coffees, tea, and ready-to-drink beverages sold to customers outside the company-operated and licensed stores. The company's brand portfolio includes Seattle's Best Coffee, EvolutionFresh, Ethos, Starbucks Reserve, and Princi. This company was founded by Jerry Baldwin and Howard D. Schultz on November 4, 1985, and is headquartered in Seattle, Washington.