Best Buy Co., Inc. is committed to providing consumer tech products and services. It operates through two business segments: Domestic and International. The Domestic segment includes operations in all states, territories, and locales of the United States, operating under various brands, including Best Buy Co., Inc. (BestBuy), Best Buy Co., Inc. Mobile (BestBuyMobile), Geek Squad, Magnolia Audio Video, Napster, and Pacific Sales. The International segment consists of all business operations outside of the United States and its territories, including Canada, Europe, China, Mexico, and Turkey. It also markets its products under brands such as Best Buy Co., Inc. (BestBuy), BestBuy.com, BestBuyDirect, BestBuyExpress, BestBuyMobile, Geek Squad, GreatCall, Magnolia, and PacificKitchenandHome. The company was founded by Richard M. Schulze in 1966 and is headquartered in Richfield, Minnesota.