Baozun focuses on providing one-stop business solutions with brand e-commerce at its core, covering five major areas including store operations, digital marketing, IT solutions, warehousing and distribution, and customer service. Their business covers everything from brand flagship stores, to China's largest online shopping platforms Tmall and JD.com, as well as social mobile malls and offline smart stores, constructing a full-channel ecosystem. With a business model rooted in the digital world and deep expertise across the entire supply chain, Baozun provides customized solutions for brands while creating the perfect shopping experience for consumers, building a bridge of communication between brands and consumers. The "technology gene" drives Baozun to continuously upgrade its technology and transform itself by leveraging cloud computing, big data, artificial intelligence and other technologies to build an outstanding e-commerce platform and ecosystem, serving global users and helping brands achieve a technological future.