General Mills Inc. is engaged in the manufacturing and marketing of branded consumer foods sold through retail stores. It operates in the following segments: North American Retail, Europe and Australia, Convenience Stores and Foodservice, Pet, and Asia and Latin America. The North American Retail segment includes grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, and e-commerce grocery providers. The Europe and Australia segment refers to the retail and foodservice businesses in the large Europe and Australia region, which includes yogurts, meal kits, super-premium ice cream, refrigerated and frozen dough products, shelf stable vegetables, grain snacks and desserts and baking mixes. The Convenience Stores and Foodservice segment consists of ready-to-eat cereals, snacks, refrigerated yogurts, frozen foods, unbaked and fully baked frozen dough products and baking mixes. The Pet segment represents pet food sold in the United States through specialty channels, including national pet superstore chains, regional pet store chains, neighborhood pet stores, and farm and feed stores, e-commerce retailers, military outlets, hardware stores, veterinary clinics and hospitals, and grocery and mass merchandisers. The Asia and Latin America segment includes retail and foodservice businesses in the large Asia and South America region, including ice cream and frozen desserts, refrigerated and frozen dough products, desserts and baking mixes, meal kits, savory and grain snacks, healthy beverages, and refrigerated yogurts. The company was founded by Cadwallader C. Washburn on June 20, 1928, and is headquartered in Minneapolis, Minnesota.