With the positive impact of the 2022 Winter Olympics in Beijing, there are increasing investment opportunities in the sports industry, particularly in fitness, winter sports, and sports equipment. Top-tier investment firms such as Tencent, Hillhouse Capital, Xiaomi, and Jinshajiang Capital have already made their moves in these sub-sectors. It seems like investing in the sports industry has become a consensus for 2022. However, historically, hosting the Olympic Games has never been profitable. For example, the 2010 Vancouver Winter Olympics generated direct revenue of 1.6 billion USD and expenses of 7.6 billion USD, while the 2012 London Olympics generated direct revenue of 3.3 billion USD and expenses of 11.4 billion USD. So why is China still promoting large national sporting events such as the Winter Olympics and National Games? Besides policy factors, what are the driving forces behind the development of China's sports industry, and what challenges does it face? Head Leopard Research Institute and Xinda Securities will jointly hold a release conference for Head Leopard Insight - Sports Strengthens China. During the event, Head Leopard will release an in-depth report on the development of China's sports industry in 2022, including trends and investment opportunities from the perspective of policies, industry chains, and Sino-US comparisons. In addition, heavyweight guests will share their insights on how to fully support the Winter Olympics and promote mass sports development.