First sales broke records, Xiaomi 14 sold like hotcakes!

Xiaomi 14 goes on sale and breaks records in its first sales!

On October 31st at 20:00, the Xiaomi 14 series smartphones were officially launched. Just 5 minutes after the launch, the sales of the Xiaomi 14 series had increased sixfold compared to the total sales of the previous Xiaomi 13 series.

On November 1st, Xiaomi's official Weibo account announced that within the first 4 hours of the Xiaomi 14's launch (from 20:00 to 24:00 on October 31st), the sales volume and revenue had already surpassed the full-day sales record of all domestic smartphones on the four major e-commerce platforms, namely Tmall, JD.com, Douyin, and Kuaishou, in the past year, once again breaking sales records.

According to a blogger's disclosure, data from the JD.com platform showed that the sales of the Xiaomi 14 had exceeded those of the iPhone 15 Pro, breaking the platform's single-product sales record in the past year. Based on the current sales situation on various platforms and feedback from offline sales, due to the hot sales of the Xiaomi 14 series, customers now need to queue up and wait for delivery.

In addition, Xiaomi announced that as of 21:00 on October 31st, the total payment amount across all channels had exceeded 9 billion yuan; and by 23:59:59 on October 31st, the total payment amount had surpassed 10 billion yuan, achieving a successful start.

Furthermore, Wang Xiaoyan, Vice President of Xiaomi Group, stated that due to the large number of users purchasing the Xiaomi 14 series, the system of Xiaomi's physical stores experienced a temporary outage. However, the technical department quickly resolved the issue and restored normal operation.

Why is the Xiaomi 14 selling so well?

With fully loaded specifications and a lower price, coupled with Xiaomi's latest "Surging OS" system, these are the main reasons why the Xiaomi 14 is selling like hotcakes.

On October 26th, Xiaomi officially released its flagship models, the Xiaomi 14 and Xiaomi 14 Pro, with starting prices of 3,999 yuan (8GB+256GB) and 4,999 yuan (12GB+256GB) respectively.

Compared to the starting prices of the previous generation Xiaomi 13 and Xiaomi 13 Pro, which were 3,999 yuan (8GB+128GB) and 4,999 yuan (8GB+128GB) respectively, the pricing of the Xiaomi 14 can be described as "more for the same price".

At the press conference, Xiaomi founder Lei Jun stated that the Xiaomi 14 is a significant upgrade compared to the previous generation models. The standard version of the Xiaomi 14 has undergone comprehensive upgrades in performance, imaging, and daily experience, directly benchmarking the iPhone 15 Pro.

In addition, Lei Jun announced at the press conference that Xiaomi's Surge OS has been officially released. At the same time, Xiaomi Group has upgraded its strategy to "people, cars, and homes, a complete ecosystem". Lei Jun explained that the name "Surge" was chosen because it represents the free flow and convergence of everyone's power, connecting the vast intelligent world. Lei Jun pointed out that Xiaomi's Surge OS, after 13 years of exploration and 7 years of development, is an unprecedented system-level reconstruction.

Fundamental Analysis May Reach a Turning Point

CITIC Securities pointed out that Xiaomi's smartphone shipments in the third quarter of this year reached 41.5 million units, ranking third in the world, significantly exceeding previous expectations. After 6 quarters, it has returned to positive growth, indicating a turning point in its fundamentals:

Q3 smartphone revenue is expected to reach 45.1 billion yuan (YoY +6%); looking ahead to the fourth quarter, due to the earlier timing of the press conference compared to previous years, it is expected to achieve the full-year shipment guidance of 140-150 million units ahead of schedule.

In terms of inventory, domestic inventory was cleared in 2023Q2, and overseas markets (mainly India) completed inventory clearance in 2023Q3, indicating a bottoming out and upward trend.

Minsheng Securities believes that Xiaomi's market share has reached a new high, and future growth in its smartphone business may exceed expectations:

According to Canalys data, global smartphone shipments in 2023Q3 only declined by 1%, with Xiaomi's market share reaching a new high of 14% since 2021Q3, ranking third.

In 2023, Xiaomi's global smartphone shipments have achieved consecutive quarters of steady growth. In the future, with the advancement of Xiaomi's high-end product strategy and global layout, its smartphone business will regain growth beyond expectations.

Xiaomi's car will be launched in the first half of 2024. CITIC Securities believes that the car manufacturing market is in the stage of forming recognition for Xiaomi's car business, transitioning from negative valuation to positive valuation.

Minsheng Securities believes that Xiaomi's Surge OS is expected to empower deep integration of Xiaomi's software and hardware, achieving (software × hardware) AI. In addition, under Xiaomi's Surge OS, the company has independently developed an advanced Surge Cross-Interconnect framework, enabling dynamic real-time networking among devices such as smartphones, tablets, TVs, smartwatches, speakers, and cameras, achieving cross-platform interconnectivity within the entire ecosystem. In the future, with the launch of Xiaomi's first car in the first half of 2024, the company will integrate existing software and hardware scenarios with car connectivity, creating a complete ecosystem for people, cars, and homes. The day after Xiaomi's press conference, Xiaomi's Hong Kong stock price rose by 1.2%, and it has risen by 5.92% on the 28th, accumulating a total increase of 6.44% since the press conference.