Wallstreetcn
2024.01.30 04:51
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Pre-sales for 10 days, Vision Pro sold a whopping 200,000 units?

Apple's Vision Pro headset received over 200,000 orders during the 10-day pre-sale, but sales may slow down. Priced at $3,499, this headset is considered a niche product, and consumer demand for it may decrease. It is expected to ship 500,000 units this year, but demand is a key concern. There are rumors that Apple is preparing to sell it in limited quantities.

According to foreign tech media MacRumors, Apple's annual flagship product, the Vision Pro headset, has received over 200,000 orders within just 10 days of pre-sales. Apple has not yet disclosed the exact number of headsets sold. Last Monday, analyst Ming-Chi Kuo, who claims to have the best understanding of Apple, estimated that Apple sold around 160,000 to 180,000 Vision Pro units during the opening weekend of pre-sales, but sales may have slowed down since then. Kuo warned that the Vision Pro is still a niche product and consumer demand for the device may quickly decrease. With a starting price of $3,499, the headset is beyond the reach of many consumers. Shipping 500,000 units of the Vision Pro this year "shouldn't be a challenge," but demand is a key issue. There are rumors that due to the high price and production difficulties of the Vision Pro, Apple is prepared for limited sales. The official website shows that the Apple Vision Pro headset will be officially launched in the United States on February 2nd and is expected to expand to other countries later this year.