传全年 GMV 目标突破 3 万亿人币 抖音电商：数据不实
内媒报道，字节跳动旗下抖音电商宣布开展低价战略，锐意成为帮助消费者发现优价好物的首选平台，目标今年全年平台成交总额 (GMV) 突破 3 万亿元人民币，计划年内将低价策略扩展至内容层面，商城与短视频将大力推荐低价商品，而直播间则继续聚焦於推销客单价较高的品牌商品。不过《界面》引述抖音电商相关负责人表示，上述 GMV 相关数据不实。(gc/da)
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