Xiaomi's Mi 14 Ultra has doubled in price overseas, while the SU7 car is set to debut in Europe.

On the evening of February 25th, XIAOMI-W held the global launch event for the XIAOMI-W 14 series in Barcelona, Spain, officially unveiling the XIAOMI-W "People, Car, Home Full Ecosystem" strategy and XIAOMI-W Penglai OS globally. They also launched multiple flagship phones such as XIAOMI-W 14 and XIAOMI-W 14 Ultra, as well as products like the XIAOMI-W Pad 6S Pro 12.4 in the "People, Car, Home Full Ecosystem" category.

It is reported that XIAOMI-W will also participate in the World Mobile Communications Conference in Barcelona on February 26th. At that time, many products and technologies of the XIAOMI-W "People, Car, Home Full Ecosystem" will be fully showcased, with the highly anticipated XIAOMI-W car SU7 making its debut in Europe for the first time.

The XIAOMI-W 14 Ultra was first launched domestically on February 22nd, with a starting price of 6499 RMB. The overseas price of the XIAOMI-W 14 Ultra is reportedly 1499 euros (equivalent to nearly 12,000 RMB), which is basically double the domestic price.

As the first flagship model of the year for XIAOMI-W, the XIAOMI-W 14 Ultra is highly valued. It not only features a brand-new top-notch Leica Summilux optical lens system, the industry's first AI large model computing photography platform Xiaomi AISP, with Zhang Yimou as the chief imaging consultant, but also debuts a series of self-developed technologies such as XIAOMI-W bi-directional satellite communication, XIAOMI-W Longkai architecture, and XIAOMI-W Jinsha River battery.

This is the first global simultaneous release of XIAOMI-W's high-end flagship product, marking an important milestone in XIAOMI-W's high-end transformation.

Building on the success of the XIAOMI-W 14 series launched in November last year, XIAOMI-W has taken a big step forward in its high-end strategy. The XIAOMI-W 14 series' first sales volume reached 7.8 times that of the previous XIAOMI-W 13 series, with the first month's sales boosting XIAOMI-W to a 38% market share in the 4-6K price range.

As a key part of the XIAOMI-W "People, Car, Home Full Ecosystem," the overseas debut of the XIAOMI-W Penglai OS is also highly anticipated.

XIAOMI-W partner and group president Lu Weibing stated that the global number of devices connected to XIAOMI-W Penglai OS has exceeded 823 million, and overseas expansion will accelerate further. In the European market, XIAOMI-W Penglai OS is set to cover 30 million devices this year, with a future goal of reaching 100 million devices.