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Wallstreetcn
2024.03.15 05:59

京东零售 2024 年三大必赢之战：内容生态、开放生态、即时零售

京东零售集团近期定下了 2024 年的三大必赢之战，分别为 “内容生态、开放生态、即时零售”。“内容生态” 首次被提出，指的是直播、短视频、图文等京东站内板块，其中京东在去年 “双十一” 期间主推的采销直播将成为重点形式之一。“开放生态” 过去几年多次被提及，它指的是招揽更多第三方商家，提升京东的产品丰富度、拓宽价格带。“即时零售” 是上一年的 “同城业务” 方向的延续，主要指的是京东小时达业务，最快三十分钟送货上门。（晚点 LatePost）
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